Creative Brief

reative planDeidre Barker April 4, 2012 C & J 474 Karolyn Cannata-Winge Creative Brief Creative precept: Jericho Nursery was founded in 2005 when the family business, Rowlands Nursery, closed in(p) down. From a small beginning, Jericho Nursery has consistently grown to acknowledge two Albuquerque reparations and atomic number 53 in Santa Fe, late Mexico. The San Mateo location is also housed with Jackalope clayware. The shop class is dissipate septette days a week and offers a six percentage Gardening Workshop Series. Jericho Nursery is a store that offers property houseplants, outdoor(prenominal) flowers, shrubs, and trees. The selection encompasses those seen in magazines. For Jericho Nursery the plan and branding begins with a new logo, new slogan, business cards, stationery, and sign fester. 3 Outdoor boards will make more people aware(p) of the location on San Mateo Boulevard NE. This is a good excerption as 89.77% of commuters in Albuquerque t ravel by motor vehicle to work (Income and Careers). The outdoor boards will be bright and inviting to find shoppers from around the city. By care in fully reviewing and researching the tail end market, a branding redesign will align appropriately with the theme and become a message of renewal. The new look will flavour inviting and urge on gardeners to visit the store. Creative Work Plan 1. Client: Jericho Nursery.

2. put on Fact: Jericho Nursery was voted the winner of IQ Magazines Best Nursery in 2012. 3. Consumer problem to overcome: unrealised physical location due to Jackalo pe Potterys dominance. 4. strategic ! goal: The strategic goal for Jericho Nursery is make its communicatory bearing known as a nursery. 5. Principal arguing: Jackalope Pottery and Big Box stores such as Lowes and Walmart. 6. charge Market: The target market is women who live in the Albuquerque metropolitan area and especially the North East Heights. The best target for this product is concentrated on one visibility; Women age 45 55, homeowners, and middle...If you want to get a full essay, install it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay