Brand

GLOBSYN BUSINESS SCHOOL MARKETING MANAGEMENT- I ASSIGNMENT 1 SUBMITTED BY: VASUNDHARA KEDIA PGPM- 11B ROLL no(prenominal) 78 QUESTION Analyse the advertisements of 5 stigmatizes belonging to one product category, differentiating them in terms of their brand localization. Choose one media vehicle. Also, identify the luff customer for each. MEDIA vehicle - TELEVISION PRODUCT CATEGORY SOAP BRAND 1- LIFEBUOY HYPERLINK- hypertext dislodge protocol://www.youtube.com/watch?v=HsUJMsm8_lg PRODUCT- Lifebuoy Soap for Health play along NAME- HLL SLOGAN- Lifebuoy hai jahan, tandurusti hai wahan TARGET AUDIENCE- Women who be wholesomeness & hygiene conscious for ego as soundly as for their family, men especi solelyy sportsmen, puppyish boys and children who are exposed to dust and small injuries. APPEAL- The commercial is a c lassic. It has an emotional charm and safety appeal as well depicting the bumpy & tough sportsman inspiring the child. The features of the goop and the dramatization substantiate it a commercial to remember with its slippery jingle.

POSITIONING STRATEGY- put by product Users. BRAND POSITIONING- In 2002, there was a significant change in the positioning of this brand from being a male victorious wellness to a family health bar soap in the market. In March 2004, Lifebuoy was relaunched with amend product and also came along its fresh claim of providing deoxycytidine monophosphate% better source protect ion. Since then, Lifebuoy has experienced u! nfermented product launches with ejaculate protection being the central to all communication make by them in promoting their various products. A new parkway called Have no fear was launched by Lifebuoy in February 2005, therefrom adding an idea of social good. It has now been positioned as toilet soap. HLL demo through laboratory tests that Lifebuoy was twice as good as any other soap in terms of germ protection in terms of body...If you urgency to get a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay