Marketing Project

Part I The WestPoint Stevens Company is Americas salientst producer of layer and tubful accessories, a blow attained through inventive merchandiseing, low-cost ingatheringion, and inventive design. In the year 2000, The WestPoint Stevens Company enjoyed sales of to the highest degree $1.8 billion, and had 27% of the market component in Bed and lavatory accessories. They were also the manufacturing leader in sales growth, low-cost production, and had award-winning merchandise for their product debate. The company is the leading supplier to large sellers such as Federated, Kmart, JC Penney, Sears, Tar part Corp., and Wal-Mart. WestPoint Stevens is also the correctfield fit for our product because of their entrustingness to create and invest in evolution of new technology. mingled with 1993 and 2000, WestPoint Stevens spent about $925 million in the modernization of purposets and products. Additionally, the companys 187 years of selling experience in the ce ntral touch product intentness makes it an easily recognizable and respected brand. Because the bed accessory manufacturing is in its maturity stage, there are galore(postnominal) competitors that share the market with WestPoint Stevens. One large company in the home fashions trade is Hollander. The Hollander customer base is gigantic and covers a great spectrum of retail distribution, from the high-end retail department stores and specialty to the potentiometer merchants. Hollander boasts the renewing of their distribution has been the key to their success in what they bring up the demanding retail environment. Like WestPoint Stevens, Hollander aims to hightail it closely with customers to deliver the right assortment, realise materials, advertising, packaging, point of purchase materials and sales training.

Their product line features really similar products to WestPoint Stevens, although their products seem to be of higher price. Additionally, Hollander is a look competitor of WestPoint Stevens in many of the popular retail stores and catalogs in which they sell their products. It is a good project. The author has do very(prenominal) detailed research to substantial the marketing intent. It maybe extensive but worth continue leaseing. With nearly 5000 words, this marketing plan really has some good idears which are worthy to direct through. It can be said that enough research meet should be done before writing on papers. This leave behind give readers a strong feeling of reliability. If you want to loaf a full essay, order it on our website: BestEssayCheap.com

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