Sears Holdings' Retail Industry Essay Example | Topics and Well Written Essays - 250 words

Sears Holdings Retail Industry - Essay ExampleThe vision of Sears is to create long relationships built on trust. Its mission is to work for families by providing products that are innovative and fashionable, a quality that is trusted and affordable, and service that is reliable and instills confidence (Sears, 2014a). The functional dodge of Sears does not fit its corporate and business strategies because of the disconnection among units that should be collaborating in pursuit of company vision and mission.Sears has the following corporate, business, and functional strategies, according to company plead releases and business articles. The corporate direct strategy of Sears is to be an integrated retailer of diverse products and services (Sears, 2014b). Though Sears aims to remain in a diversified business, it is not entirely impossible that it will soon sell its poorly-performing units. Nonetheless, for now, Lampert expressed his dedication in turning Sears around, no matter how s low it might be. The business level strategy of the company is to pursue Lamperts two platforms, Shop Your Way and Integrated Marketing. Lampert emphasizes member-centric shopping that integrates all channels for marketing and distribution, specifically leveraging digital marketing channels. Sears is competing in a broad market through mainly community malls than large shopping malls. It used to cater to the middle-class, but the look of its tatterdemalion stores indicates that it is serving the lower-class. The functional level strategy is a division of the company into more than 30 units that are competing for Lamperts attention and resources.